RICKARDS: MO DUELS

For Movember, CP+B wanted to make a big splash for Rickard's as they were official partners for Movember. We developed a Facebook app where you join one of four moustache teams and compete in duels against other moustaches in four different moustache olympic events. Users of the app could keep a daily log of their moustache as it grew, creating a flipbook they could share and boosting the strength of their Mo.