Celebrex Inside Age is a campaign run yearly that encourages participants to be a bit more healthy, be a bit more active and celebrate their inside age. This website was designed leveraging illustration done for the campaign, and keeping all new elements within the same style. Simplicity and usability were a priority for the older audience while being fresh and youthful. It offered a quiz where users could see what their inside age was and a emailer that would suggest something new to encourage that adventurous side.